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  • kingmoon--布赫拉迪波夏擢跃10年


    三维动画拆解匠心|布赫拉迪中秋礼盒,以 TVC 质感传团圆之味
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    The Artistry of 3D Animation Disassembly | Buchardi Mid-Autumn Gift Box, Transmits the Flavor of Reunion with TVC Quality

     

    当暮色漫进客厅,暖光掠过墙面时——色彩选择完全服务于 “波夏重泥煤威士忌的风味表达”,形成独特的 “色彩 - 味觉” 联想链路。主色调采用 “深炭灰 + 暗金” 的组合:深炭灰并非单纯的黑色系,而是调配出接近 “燃烧后泥炭余烬” 的暖调灰度,既传递泥煤的烟熏质感,又区别于传统黑色的冷峻;暗金则选取 “陈年威士忌酒液的琥珀色”,以细线条或局部烫金形式点缀,既呼应酒液本身的色泽,又为深炭灰基底注入中秋的温暖氛围。通过影视广告的光影模拟,这种色彩叙事更具感染力:在冷光环境下,深炭灰凸显泥煤的清冽感;在暖光(如中秋灯火)下,暗金则与灯光呼应,传递团圆的温润 —— 色彩随场景变化的动态感,可通过CG 特效精准呈现,让受众未品饮已通过视觉感知到 “烟熏与醇厚并存” 的风味特质。

     

    The color selection is entirely dedicated to "the flavor expression of Bowmore Smoky Peat Whisky", forming a unique "color - taste" associative link. The main color scheme adopts the combination of "dark charcoal gray + dark gold": Dark charcoal gray is not merely a black shade; it is blended to achieve a warm tone similar to "the afterburning of peat residue", which not only conveys the smoky texture of the peat but also distinguishes itself from the traditional coldness of black; Dark gold selects "the amber color of aged whisky liquid", embellished with fine lines or partial gold stamping, which not only echoes the color of the liquid itself but also injects a warm atmosphere of the Mid-Autumn Festival into the dark charcoal gray base. Through the simulation of light and shadow in film advertisements, this color narrative is more compelling: In a cold light environment, dark charcoal gray highlights the refreshing quality of the peat; In warm light (such as Mid-Autumn Festival lanterns), dark gold responds to the light, conveying the warmth of reunion - The dynamic sense of color changing with the scene can be precisely presented through CG effects, allowing the audience to perceive the "smoky and rich flavors" through visual perception before tasting.'s "porcelain making philosophy" into a detachable visual story

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