当街头霓虹掠过裤脚的做旧纹理,当坐下时膝盖处的褶皱自然舒展,当牛仔裤陪伴你穿越四季、走过城市——那些被布料包裹的自由与态度,本就该被更极致的「技术美学」放大。作为专注丹宁工艺的国民品牌,森迪牛仔裤携手顶尖影视创作团队,以CG特效的精准、三维动画的细腻、影视动画的叙事力,与TVC广告的情感张力,将一条牛仔裤背后的「工艺密码」「设计哲学」「生活温度」,淬炼成每一支广告的「视觉诗学」。森迪的好牛仔裤,藏在新疆长绒棉的棉田里,在靛蓝染缸的波纹中,在「从一缕纱到一条裤」的全链路匠心里。我们的CG特效团队,以「布料观察者」的执念,将丹宁的生命力转化为可感知的视觉语言。
When the neon lights on the street sweep over the distressed texture of the pant legs, the folds at the knees naturally stretch when sitting down, and when jeans accompany you through the seasons and the city - those freedom and attitudes wrapped in fabric should have been amplified by a more extreme "technical aesthetics". As a national brand specializing in denim craftsmanship, Sendi Jeans collaborates with a top film and television creative team to refine the "craft code", "design philosophy", and "life temperature" behind a pair of jeans into the "visual poetics" of each advertisement with the precision of CG special effects, the delicacy of 3D animation, the narrative power of film and television animation, and the emotional tension of TVC advertising. Sendi's good jeans are hidden in the cotton fields of Xinjiang's long staple cotton, in the ripples of the indigo dyeing vat, and in the craftsman's heart of the entire process from a strand of yarn to a pair of pants. Our CG special effects team, with the obsession of 'fabric observer', transforms the vitality of denim into a perceptible visual language.
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