“龙”，作为生肖中充满传奇色彩的存在，承载着人们的美好希冀与无限想象。而源自苏格兰艾雷岛的布赫拉迪酒厂，正是以大胆突破的 DNA 与对威士忌的无限畅想，成为行业先锋，不断挑战威士忌多样性，缔造珍稀佳酿。“波夏龙年新年礼盒” 则以深邃雅致的石墨黑为主色调，通过影视广告特写镜头，既凸显品牌沉稳气质，又暗合泥煤烟熏风味“龙吟春祺” 的设计，生动勾勒出福满新春的繁华盛景，传递出龙年万象更新的美好祝愿。

"Dragon", as a legendary figure in the Chinese zodiac, embodies people's cherished hopes and boundless imagination. The Buchardi distillery, located on the Isle of Islay in Scotland, has become an industry leader through its bold and innovative DNA and boundless imagination of whisky. It continuously challenges the diversity of whisky and creates rare and exquisite wines. The "Bocha Dragon Year New Year Gift Box" features a deep and elegant graphite black color scheme. Through the close-up shots in the TV commercials, it not only highlights the brand's calm and composed demeanor but also aligns with the design of the smoky and peat-flavored "Dragon's Roar Spring Blessing", vividly depicting the prosperous scene of a prosperous new year and conveying the beautiful wish of a fresh start in the dragon year.