当陶瓷行业陷入花色同质化困局，宏宇陶瓷以【星链计划】破局而立，用影视级视觉语言，重构家居全场景美学。​我们借助CG 特效，将 “星河入宅” 的浪漫想象具象化：不止于工艺展示，影视动画更串联起客厅、餐厨、卧室等场景，让瓷砖成为 “消失的美学载体”—— 它链接空间与自然，承载家庭情感，以TVC级质感演绎 “轻奢之上，星耀豪宅” 的生活范式，开启中国陶瓷全场景时代下半场。

When the ceramic industry is trapped in the homogenization of patterns, Hongyu Ceramics breaks the deadlock with the [Star Chain Project], reconstructing the full-scene aesthetics of home living with film-grade visual language.​ Beyond the display of craftsmanship, film animation also connects scenes such as living rooms, dining kitchens, and bedrooms, making tiles a "disappearing aesthetic carrier" — it links space and nature, bears family emotions, and interprets the life paradigm of "beyond luxury, star-shining mansion" with TVC-level texture, opening the second half of the full-scene era of Chinese ceramics.​