作为长城汽车打造的中国首个电动车专属平台 ——ME 平台的匠心之作，欧拉黑猫以 “新能源 + 设计美学” 双重优势，重塑城市出行体验。我们借影视级视觉语言，在视频中全方位展现其独特魅力。​ 通过TVC的镜头叙事，欧拉黑猫的 “平台基因” 被生动解读：ME 平台为电动车专属研发的底层架构，从电池安全布局到动力系统优化，每一处细节都通过特写镜头传递 “专业新能源” 的可靠属性，让观众直观感知平台赋予车辆的稳定性能与高效能耗表现。​ 而影视广告则聚焦其设计亮点：由国际美学大师中岛敬亲自主持设计的车身，饱满圆润的轮廓与极简元素巧妙搭配 —— 流畅的腰线、简约的前脸设计、精致的灯组造型，在镜头流转中尽显 “干净利落” 的欧拉设计美学。无论是静态展现车身的线条韵律，还是动态捕捉车辆穿梭城市的灵动姿态，影视广告都以细腻画面，将 “极简不简单” 的设计理念传递给每一位观众，让欧拉黑猫不仅是出行工具，更成为城市中的美学符号。​ 从平台实力到设计美学，欧拉黑猫以独特定位满足当代消费者对新能源汽车的双重期待，而TVC与影视广告的融合呈现，更让这份 “实力与颜值并存” 的特质深入人心，成为新能源出行领域的亮眼之选。

As a masterpiece of the ME platform — China's first exclusive platform for electric vehicles built by Great Wall Motors, the ORA Black Cat reshapes the urban travel experience with the dual advantages of "new energy + design aesthetics". With the help of film-grade visual language, we fully demonstrate its unique charm in the video.​ Through the lens narration of TVC, the "platform genes" of the ORA Black Cat are vividly interpreted: the underlying architecture of the ME platform developed exclusively for electric vehicles, from the battery safety layout to the optimization of the power system, every detail conveys the reliable attribute of "professional new energy" through close-up shots, allowing the audience to intuitively perceive the stable performance and efficient energy consumption brought by the platform to the vehicle.​ The film advertisements focus on its design highlights: the car body designed by international aesthetics master Takashi Nakajima, with plump and rounded outlines cleverly matched with minimalist elements — smooth waistlines, simple front face design, and exquisite lamp group shapes, all showing the "neat and tidy" ORA design aesthetics in the flowing lens. Whether it is statically showing the line rhythm of the car body or dynamically capturing the flexible posture of the vehicle shuttling through the city, the film advertisements use delicate pictures to convey the design concept of "minimalism but not simplicity" to every audience, making the ORA Black Cat not only a travel tool but also an aesthetic symbol in the city.​ From platform strength to design aesthetics, the ORA Black Cat meets the dual expectations of contemporary consumers for new energy vehicles with its unique positioning. The integrated presentation of TVC and film advertisements further deeply roots the trait of "both strength and appearance" in people's minds, making it a bright choice in the field of new energy travel.​