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  • kingmoon--地产-侨鑫-家里住着两个大自然


    侨鑫:国际化企业标杆|影视广告解锁多领域布局,TVC 传递品质生活理念
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    Qiaoxin: International Enterprise Benchmark | Film Advertisements Unlock Multi-field Layout, TVC Conveys High-quality Life Concept

     

    “家里住着两个大自然”—— 这是侨鑫集团为生活赋予的诗意理念,而作为总部位于广州的国际化企业集团,侨鑫更以多元化产业布局,将这份理念落地为千万家庭的真实体验。我们借影视级视觉语言,在视频中全方位展现其品牌实力与生活主张。​ 通过TVC的镜头叙事,侨鑫 “两个大自然” 的理念被生动诠释:可能是地产项目中融入自然的居住场景,绿植环绕的社区、通透开阔的空间,在镜头下传递 “把自然搬进家” 的舒适感;也可能是健康产业的绿色生态、教育领域的自然探索课堂,每一处场景都紧扣 “自然与生活共生” 的核心,让观众直观感知侨鑫对高品质生活的打造。​ 影视广告则聚焦集团的多元产业与国际规模:从地产的高端社区到金融的专业服务,从健康的养护体系到教育的优质资源,再到酒店餐饮的精致体验、传媒的文化传递,各产业场景在镜头流转中有序呈现,凸显 “覆盖多重要生活需求领域” 的综合实力;同时,澳大利亚、中国、欧洲等地的业务版图通过动态画面展开,10000 + 员工的专业风貌鲜活呈现,传递 “国际化、规模化” 的品牌形象。​ 从 “两个大自然” 的生活理念,到全领域的生活服务,侨鑫以国际化视野构建高品质生活生态。TVC与影视广告的融合呈现,既让品牌理念深入人心,也让其多元产业优势清晰传递,成为引领品质生活的标杆企业。

     

    "Two natures live at home" — this is the poetic concept that Qiaoxin Group endows life with. As an international enterprise group headquartered in Guangzhou, Qiaoxin has further turned this concept into a real experience for thousands of families with its diversified industrial layout. With the help of film-grade visual language, we fully demonstrate its brand strength and life proposition in the video.​ Through the lens narration of TVC, Qiaoxin's concept of "two natures" is vividly interpreted: it may be a living scene integrated with nature in real estate projects, such as communities surrounded by green plants and open and transparent spaces, which convey the comfort of "bringing nature into home" under the lens; it may also be the green ecology of the health industry and the natural exploration courses in the education field. Every scene is closely linked to the core of "symbiosis between nature and life", allowing the audience to intuitively perceive Qiaoxin's creation of high-quality life.​ Film advertisements focus on the group's diversified industries and international scale: from high-end communities in real estate to professional services in finance, from high-quality maintenance systems in health to high-quality resources in education, to the exquisite experience of hotel catering and cultural transmission of media, various industrial scenes are presented in an orderly manner in the flowing lens, highlighting the comprehensive strength of "covering multiple important life demand fields"; at the same time, the business territories in Australia, China, Europe and other places are expanded through dynamic pictures, and the professional style of more than 10,000 employees is vividly presented, conveying the brand image of "internationalization and large-scale".​ From the life concept of "two natures" to life services in all fields, Qiaoxin has built a high-quality life ecology with an international perspective. The integrated presentation of TVC and film advertisements not only makes the brand concept deeply rooted in the hearts of the people, but also clearly conveys its advantages in diversified industries, making it a benchmark enterprise leading high-quality life.​

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